A battle is waging in the media & entertainment industry. No longer is it only legal offerings competing against each other for market share, they now face a formidable foe providing illegal offerings to the masses. Pirates continue to evolve their business models, strategies and product marketing capabilities to appeal to consumer demand. Pirates study the market, including legal solutions and services from reputable content providers, to determine how they should position their offerings to their consumers. These strategies have transformed pirate businesses from a nuisance into a global epidemic that plagues the content creation business. For the media & entertainment industry to successfully combat this growing epidemic, an intelligence-based approach is key. It starts with understanding everything about pirate competitors. As well as gathering insights about the consumers who are fueling the piracy growth by buying illegal offerings and sharing copyrighted content online. The Irdeto Global Consumer Piracy Survey is the largest consumer piracy survey ever conducted. The research was fielded online by YouGov from December 29, 2016 – February 16, 2017 and surveyed 25,738 adults (aged 18+) in 30 countries. The survey found that there was a difference between how consumers viewed the act of providing the illegal content and just watching illegal content. Of those surveyed, 70% of consumers across the globe stated that it is illegal to produce or share (provide) pirated video content, while only 59% stated that it is illegal to stream or download (watch) pirated video content. This gap suggests that consumers around the globe may understand that putting copyrighted content like TV shows, movies or sports online is a crime, but they are not as aware that if they download or stream pirated content from someone else, they are also engaging in illegal activity. As a result, more education may be required globally to educate consumers that engaging in any form of piracy (producing, sharing, downloading or streaming) is illegal.
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